If you were watching the Super bowl yesterday like 80 million other viewers, I pretty sure you didn’t miss the Dockers Free Pants commercials that were aired with men walking around chanting “I wear no pants.” It was pretty hilarious if you seen it.
My first impression was, WTF?!?
The ad was to promote Dockers pants which told everyone to check out www.Dockers.com/freepants and to enter for a chance to win a free pants. I’m sure millions of viewers went to check out that site and also enter into the drawing. The next morning, everyone whom enter in the Dockers Free Pants campaign most likely got a email not to notify that they won a free pair of docker pants but more of a promotion about Pajama Jeans, which apparently is the latest fad in casual wear.