One idea that persists in my marketing and SEO work in Charlotte and all over is this-
Character as Spokesperson for your Product or Service
Breaking News-
Content is not King.
Character is.
The best way to reach an audience is through story
A Character IS a story. A good character is worth it's weight in gold. Whether it's Ronald Mcdonald, Dolly Parton,
Kanye West, or any of the Seinfeld characters, the story is told at a glance.
That's what you want if you are marketing seriously.
Once a character is established as your spokesperson then you can develop good content to go with it.
This works on every level. From Barney the kids all love, to a local car dealer shouting on TV.
The local auto dealer selling from the television is at least a character. As much as you might not like him, he gives you something to format in your mind. He IS a story at a glance.
And you will remember him just as you do Bill Cosby, Jay Leno, Winnie the Pooh, and My Fair Lady.
Character is King because Story is king. The template of beginning-middle- end is a format that seems to be embedded in the human psyche. It is here to stay. Storytelling is the best way to convey information.
A story gives the audience something to follow, holds interest toward an outcome, and is relatable.
A good character is a living story. Think about it. When you see a strong archetype it represents strong feelings.
Rock stars are archetypes, Sports stars, Doctors, Sages,, Various female archetypes such as mother sister, daughter, lover. All are characters and they all represent a story.
Once you have normalized the extreme character and made it both relatable and believable, your message can ride on the shoulders of that persona.
That's when content takes center stage and that is for another post.
Author Kyle Whitford is an award winning marketing ninja who lives and works occasionally in Charlotte NC doing SEO radio and TV.
Check Out SEO Deals At Amazon
 |
SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine List Price: Sale Price: $14.55  |
DescriptionToday's leading SEO Book, SEO Made Simple: Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, 2nd Edition, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog... |
 |
Search Engine Optimization: Do It Yourself - The Definitive Do It Yourself Guide to SEO List Price: |
Description*Nominated for the 2012 Best Business Book Awards by Small Business Trends*“The most helpful and inexpensive guide for anyone wanting to become an instant SEO expert.” Author Christopher Nelson is an SEO expert with vast experience in the field, having successfully optimized literally thousands of websites... |
 |
SEO Made Simple (second edition): Strategies For Dominating The World's Largest Search Engine List Price: |
DescriptionSEO Made Simple (second edition): Search Engine Optimization Strategies for Dominating the World's Leading Search Engine, is a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website or blog... |
 |
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) List Price: Sale Price: $31.50 |
DescriptionA well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy... |
 |
Search Engine Optimization (SEO): An Hour a Day List Price: Sale Price: $13.18 |
DescriptionThe third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing... |
Related posts: